One of our clients has been in the news a lot this holiday season. From a local FOX news segment to a print story in the New York Times, you may have seen a story or two about the young couple that owns a delightful independent toy store on Cleveland’s east side.
Only the media coverage hasn’t been about toys. Instead, they’ve been featured in multiple news stories about supply chain issues and how they’re affecting small businesses.
What did the business owners do to secure such wonderful publicity? What did we do? On the surface, it seems like luck. One phone call from a reporter and BINGO the business is on the evening news and in print headlines.
Yes, a little luck is always good, but these 3 key elements made their business a great choice for a reporter on a deadline:
You never know how your business might fit into a story, so make sure you’re ready for that call!